Despite their leading-edge technology and tools, Kitchen Brains needed a makeover. Not just their look and feel, but the way they spoke about their products and how they partner with manufacturers and foodservice customers to help them prepare food faster, smarter and better.
Pitney Bowes offers more than simply postal meters. The challenge is convincing an audience that PB’s advanced location intelligence software can drive business success. Their refreshed brand voice, deep expertise and proven success help them stand out in a crowded space.
Communities that modernize to advance next-generation emergency communications technology can vastly improve the safety of local residents. However, only about 20 percent of the USA is protected by NG9-1-1 systems. AT&T, the company that launched 9-1-1 in 1968, is the smarter partner. I developed the widely heralded “Smarter & Safer” campaign that launched AT&T ahead of its competition with future-leaning messaging lauded by national organizations, public safety agencies as well as the federal government.
I’m sure you’ve long wondered about the intricacies of legal compliance issues. Who hasn’t? This Wolters Kluwer 30-page brochure (with a main page or three here) offers compelling reasons for law firms to trust their expertise with every UCC search and filing.
Many technology and financial companies like to over-explain what they offer. On occasion, Broadridge was guilty as charged—favoring 90-word sentences and dreary language (how many times can you use “robust” in one brochure—one time I counted 14!). So, I helped them adopt a more conversational approach that reduced word counts and increased reader comprehension and action.
MDR is a brand that “gets” educators. But, their marketing didn’t reflect their passion for innovation. Inspired by their compassion and commitment, we created materials that stand out in the education sector. The “new MDR” enjoyed an acclaimed brand transformation that positions them for success today and into the future.